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Distribution rights. Sony, for example, will pay a fee for Naughty Dog to develop a game such as “The Last of US” just for them. Some companies (such as Nintendo) own the rights to specific titles, like Super Mario, since they are the developer of that franchise. Timed copyright also exists, where a company can buy the rights to distribute a game before its released on other consoles. Final Fantasy VII remake, if I understand correctly, is a timed copyright release, where its available for Playstation 4 first, then later for PC and Xbox. Companies pay for specific content for their audiences.
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