why the 10th time you do something fun it doesn’t feel as good as the 1st time

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why the 10th time you do something fun it doesn’t feel as good as the 1st time

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Achieving a goal or completing a task can be accompanied by a “dopamine rush” literally a chemical released into our brain in reaction to rewarding stimuli. As a task is repeated, however, the “rush” from accomplishment can subside as a familiar or routine task does not give as great a sense of accomplishment as doing something unfamiliar or new.

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