Private business interests over the common good. That’s the answer, now for the rant:
This has always been my problem with the messaging apps. They’ve created islands/ clans in communications, dictated by those with higher social clout. Communications is a basic human right, but now I’m having to check if a person has the same app as me in order to communicate. Add to that the fact that the companies are hoovering up so much personal data under the guise of ‘value added’ services, and people are reluctant/ hesitant/ unable to change.
Better to have a common protocol, and have the companies use that, and compete on services. iMessage and RCS are the last barriers allowing that to happen. All the other stuff like encryption can sit on top of that.
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