Constantly see makeup companies in stores on sell like 6 shades with the darkest being a light tan, then again I’m tired and probably overthinking it
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Don’t underestimate the irrationality of a few old, white decisionmakers. We’re taught to think that the market always provides products where there’s a demand, like it’s a natural law, but in the end human beings make decisions. The outrageous success of Fenty is proof that every other makeup company was just plain missing a huge market
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