wouldn’t makeup companies make more money if they sold darker shades?

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Constantly see makeup companies in stores on sell like 6 shades with the darkest being a light tan, then again I’m tired and probably overthinking it

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Anonymous 0 Comments

And on the other hand there’s people for who the lightest shade is too dark. I guess that’s the answer to your question. Big companies sell median products that will be bought by the majority of people, because it guarantees them the most profit with the least amount of effort. They have no incentive to try and be overly inclusive.

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