Big brands like Apple, Samsung, OnePlus and Google just so happened to all put a focus on budget friendly phones this year. How do tech companies know what products to produce/release every year in order to compete with other companies?

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Even things like gaming consoles – Playstation hadn’t released a new console in years, and yet the year they release the new PS5 is the year XBOX releases the new series X. Before the social media leaks, how did these companies know to start working on the next big console (and coincidentally release it at the same time as the other competitors product)?

In: Technology