Even things like gaming consoles – Playstation hadn’t released a new console in years, and yet the year they release the new PS5 is the year XBOX releases the new series X. Before the social media leaks, how did these companies know to start working on the next big console (and coincidentally release it at the same time as the other competitors product)?
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The biggest market for smartphones is actually the mid-range, not the top end.
While Flagship devices are worth more, less people buy them. Majority of people actually buy devices which are mid-range as they tend to provide the best intersection of price to performance.
All companies have been slowly pushing to expand their mid-range line up over the last few years.
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