Diablo 3 is on it’s 28th season so there’s clearly a team that’s developing new content for it and maintaining the servers. Are game sales alone really enough to keep it profitable? Or am I missing something else?
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They can’t rely on initial sales alone but it’s in their best interest to keep the player base. As long as people are playing it they are going to have the launcher installed on their computer which means they can advertise different games in their catalogue. There are also expansion packs for the game which allows them to make more money but not have to spend lots of money on game development in comparison to a brand new game.
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