Yes, but maybe a complete body transformation is an exaggeration.
If you exercise often and eat much less/healthier (this is the biggest part of it), you can lose a lot of weight.
The only way to lose weight is to have a calorie deficit. That is, your body uses more energy than you consume. This can be achieved by exercising or eating less (or less calorie dense foods)
Gaining muscle is accomplished by exercising and particularly, exercises that use that particular part of your body
The trick is to pick a sustainable diet and workout routine. No point in going 100% for 6 weeks and then reverting back to your old ways
Most of those claims involve either people who are deliberately taking bad, slouchy, bloated photos, or the more honest one where it’s an athletic person who had surgery and couldn’t exercise for two months.
A realistic amount of muscle gain in six weeks for a new but engaged lifter without drugs is 1-2kg, 2-4lbs. But that’s not including fat loss, which essentially cannot be done simultaneously. And you can’t force weight training by doing more per day, that’s counterproductive. Crash dieting to lose 2lbs or more real weight per week is also counterproductive.
Well you can’t workout non stop for six weeks and be successful. But you can diet and exercise to a degree that you can lose maybe 10lbs and put on a little muscle in that time frame. Enough for it to be noticable to those around you.
Most of those before and after photos are of already fit people in bad lighting and unflattering angles, or are completely photoshopped.
But you can make some noticeable progress in that time.
The trick with most of those before and after pics you’ll find in these advertisements is that they take a fit person who fasts and dehydrates for several days, the same process body builders go through to get that sinewy tight look, take a picture. Then they spend the next couple days pigging out and drinking tons of water to lose their muscle definition, slouch, stick out their gut, take a picture. They label the first picture as after, the latter picture as before, and there you go, that’s how they do it.
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