[ELI5] Minions and their Boomer audience

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Hello all!

I feel like it’s all but confirmed that at one point, Minions were the face of Boomer memes; some are still being made today!

… But how on earth did this happen? I don’t understand the relation between child-friendly yellow marshmallows and adults from the mid 20th century; is this another My Little Pony paradox?

Bonus question – If Boomers are typically I.T. illiterate, who is making their content?

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