It seems like every scammer is calling about a car warranty. You’d think that most people are ignoring these calls, therefore the scammers are not making any money.
Why do scammers keep trying to call me about a car warranty over and over again?
In: Economics
The simple answer is because it works.
There isn’t anything special about car warranties. The key is that they can do mass auto-dialing with a message that applies to most people. A lot of people have cars so when you get this message for the first time, it *seems* like it could be true and you may end up calling back if you aren’t particularly savy or haven’t already heard of this scam.
To prove this, let’s put a tiny spin on this scam. Instead of car warranty, let’s say they call about your home warranty. The problem? Most people don’t own a house. If you live with your parents or rent an apartment, you can delete the voicemail without a second thought. Or if they call about a recent vacation you booked, but you didn’t book a vacation, you can safely ignore.
Not everyone owns a car, but a lot of people do, so it works. Obviously, it’s been overused now so it’s easy to recognize it as a scam, but it probably was pretty effective when it first started making its rounds.
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