No object on earth is truly black it will always reflect some light back. If it’s a Matt finish then all that is happening is that the reflected light is scattering in all directions so not much of it reaches your eyes, if it’s a glossy surface then the reflected light is going in roughly the same direction so you can see the image that is being reflected. The colour and the luminosity will be greatly reduced as it’s mostly being absorbed hence why black objects get hotter in sunlight than white objects.
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