How are people making a living out of youtube?
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Ad revenue is a really small portion of the money they make. A lot of times they make money with sponsorships or patreon.
A sponsorship could be a YouTuber made ad spot within the video. “This video was sponsored by *product or service*. [Spiel about what the product or service does, sometimes with a clever tie in to the video content]. Click the link in the description, and use the promo code “YouTube” to get a 20% discount, and support the channel.”
They get a small commission for every new subscription that uses their promo code, but I’m not sure if they get a fixed amount up front for featuring the product.
Or they’ll do sponsored content, where a company wants them to review or talk about a specific product. A lot of product reviewers make money on direct sponsored content, and a bit more by selling products they get for free.
They will have affiliate links on Amazon or whatever, and they’ll get a tiny commission on anything you buy through their shop.
Some sell their own merchandise, either fan related merchandise (though I can’t imagine myself buying a YouTube channel branded t shirt or coffee mug), or the YouTube channel itself was created as a vehicle to promote the youtuber’s store/product.
Then there’s patreon, where they rely on viewers to donate to their channel a fixed amount every month, to support the content creator’s ability to create content.
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