How did Apple become a “luxury brand”?

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Apple used to be an innovative company when it came to smartphones, but recently there hasn’t been much innovation, yet in Western countries if you don’t have an iPhone you’re considered broke. Androids have drastically changed and improved, and their prices have also gone up, so why is only Apple a “luxury brand”?

In: Technology

3 Answers

Anonymous 0 Comments

Having a personal computer back in the 80s was a luxury. So wasn’t it always?

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