Apple used to be an innovative company when it came to smartphones, but recently there hasn’t been much innovation, yet in Western countries if you don’t have an iPhone you’re considered broke. Androids have drastically changed and improved, and their prices have also gone up, so why is only Apple a “luxury brand”?
In: Technology
Because Apple says so. It’s kind of a bad answer in all honesty, but they’re so big they get to call themselves what they want and competitors have to follow. It’s also because they have more than just phones. Phones aren’t terribly different in price, but it’s way easier to use iTunes on a Mac than on windows or any other operating system. If you have an iPhone, it’s considered standard, but if you have an iPhone, MacBook, Apple TV, apple home pod, Apple Watch, and apple AirPods, you’re probably living in some sort of luxury. There are much cheaper alternatives, but they don’t “just work” like apple products.
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