The game isn’t just the app. It’s a collection of different packs of data. When you open the game, you’re activating the game app. But the game itself is just an interconnected activation of multiple data packs at the same time. Those files, all though they are on your computer/console, can only be activated through the game publisher’s servers. Your access to those servers is limited, just enough for you to play the game. The developers have access to the editing software and can use it to change and add things to the original files. From there they probably release the updated version on public servers, and your device installs these new files and puts them in the game.
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