how is it that the cheapest cars (Camry/accord) are the most reliable and longest lasting compared to luxury cars that cost more?

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how is it that the cheapest cars (Camry/accord) are the most reliable and longest lasting compared to luxury cars that cost more?

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Anonymous 0 Comments

different buyer personas, which is to say who buys these cars care about different things:
– low and middle income people want reliability because they can’t afford lots of repairs. they care less about status, comfort, and performance
– high income people care about status, comfort, and performance over cost to maintain because they have more money

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