They are not really under any obligation to make your teeth “super white” – just to whiten more than a non-whitening version of the toothpaste.
There are other more expensive products and techniques that can make your teeth much whiter. Since toothpaste is a cheap product it doesn’t make sense for it to have to work really hard to do super whitening.
There is an effective maximum price that a typical customer will pay for that toothpaste, so at a certain point, adding whitening effectiveness will only add cost and will result in less profit.
They are not really under any obligation to make your teeth “super white” – just to whiten more than a non-whitening version of the toothpaste.
There are other more expensive products and techniques that can make your teeth much whiter. Since toothpaste is a cheap product it doesn’t make sense for it to have to work really hard to do super whitening.
There is an effective maximum price that a typical customer will pay for that toothpaste, so at a certain point, adding whitening effectiveness will only add cost and will result in less profit.
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