They just knew that brew begat brew, or they figured it was magic.
The Norse had a tradition where they would take a piece of wood and inoculate it with the yeast- sometimes a stick they would stir the brew with, sometimes an unworked log they would simply dump in it wholesale. The porous wood would take in living yeast from the brew, dry it safely, and store it for when it was dunked into the next brew.
They didn’t know anything about germs or yeast, they just knew the wood helped the brew.
A lot of medieval European cultures used beer wort to leaven bread. It’s easy enough to imagine this originating with someone doing this by accident trying to make a simple flatbread, substituting water for whatever leftover beer they had in the bottom of their pot.
Things can often simply ferment naturally. A fruit laying on the forest floor or a bees nest washed by the rain into a hollow stump have a decent, although not great, chance of being colonized primarily by yeast before anything else. If someone was desperate enough to eat or drink those things, they might put together that letting sweet things sit for long enough sometimes made you feel nice when you consumed them instead of making you sick.
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