Since it is obviously a bad strategy for actually making players stay with the game when it’s something completely different than advertised I can only assume the ad is done by someone else than the game.
Like, ad agency gets paid for each user they send to the appstore via clicking their ad, and not for people who actually end up spending money in the game.
Since there are almost equal ads for different games I assume they are mass produced with interchangable graphics. So you get clicks without investing a lot.
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