is there a reason that ads have fake minigames or levels? Is it a marketing technique? Why do they do it?

Question

is there a reason that ads have fake minigames or levels? Is it a marketing technique? Why do they do it?

In: Other

Answer 1

Theres a theory called Variable marketing theory which basically states that a product will never be as good as the consumer expects it to be. It goes into the benefits of marketing a product as either better or worse than it actually is and the psychology of what a person thinks when they view a product as either better or worse than they first assumed.
In mobile gaming the whole platform of content delivery has changed, products can be consumed and discarded in minutes and so the marketing of these products has also changed; by making a product seem worse or entirely different than it actually is (fake ads) it removes the negative psychological effect of variable marketing and breaks the consume-discard cycle of app-based production design.