What determines whether or not an ad appears on a YouTube video? Is it random chance, or is there an algorithm?

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What determines whether or not an ad appears on a YouTube video? Is it random chance, or is there an algorithm?

In: Technology

2 Answers

Anonymous 0 Comments

Yes, there’s algorithms behind it all, but in the case of ads not showing at all, they’re either cases where the creator didn’t monetize it, or YouTube de-monetized it so ads can’t be run.
That’s usually based on topics or keywords in the video, which is algorithmic as well.

Anonymous 0 Comments

Yes there is an algorithm running it,

Here’s a wonderful video that explains it. https://m.youtube.com/watch?v=KW0eUrUiyxo

The gist of it is an algorithm holds a kind of auction, showing your video to the advertisers, and letting the advertisers bid on who will get to put their ads in front of the video. All of this run by bots