What happens to my data if I ignore the “accept cookies” button on a website and continue to browse it?
In: Technology
I’m in the digital marketing world, cookies get a very bad rap. Look at it this way, if you’re into say…Hockey. You go to [nhl.com](https://nhl.com), other local hockey sites etc. Would you rather get a hockey related ad (cool retro jersey on sale, etc) OR an ad that you have zero interest in (laundry detergent, or life insurance as examples).
Cookies are used by marketers to send relevant ads, to consumers – so they take interest and buy. The old way of advertising, was based on age/income and some loose’ ‘concepts’ of who these people would be. It didn’t work great, because not everyone who is 24-35 and makes $50k a year, is the same…because people aren’t the same.
Rember, cookies only track your computer – not YOU. That is called PII (personally identifiable information) and it’s a big no-no to get this information from you, unless you opt-in.
Latest Answers