That’s pretty much the whole question — when publications have Media Kits, what is its purpose and who is it intended for?
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Media Kits are basically just packets of information and assets an organisation would publish just to make the jobs of anyone who might be writing about or working with their brand/organisation a lot easier.
For example, a media kit might include high quality copies of the organisations logo, which a graphic designer can then use for whatever reason they need it for. While if they didn’t publish that, the designer might have to find unofficial instances of the logo that might be wrong in some way, could have to use a lower quality image or they’d have to extract the logo from some other material which might distort it in some way, etc.
Its just a courtesy an organisation can make to others to both make their lives easier and ensure that their own brands are accurately and easily represented when appearing in 3rd party media.
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