That’s pretty much the whole question — when publications have Media Kits, what is its purpose and who is it intended for?
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Publication media kits are for potential advertisers, PR people doing outreach, journalists pitching them story ideas… telling the those people what their circulation/media reach is, who their readers are in terms of gender, age, income, interests, etc. so they know whether they’d be a good fit for advertising, sending demo products for review, and such.
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