That’s pretty much the whole question — when publications have Media Kits, what is its purpose and who is it intended for?
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Succinct information about the thing, presented how you’d like it to be seen.
“The hottest new band to come out of Bumblefuck, the lead singer has a reputation for drowning puppies in his bath, about which their new single is written. The lead guitarist is freshly back from doing a stint as the Queen’s butler, and without further ado, here is the video for the new single, “I Like Drowning Puppies In My Bath”!
Oh – and one of them’s gay but we’re not going to tell you which one, yet.”
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