Explain to me like I’m 5
In: Technology
Big Data is having a large volume of data (like say the data of all Facebook users) that covers multiple aspects/categories (such as browsing habits, likes/dislikes, ads watched, ads skipped, location data, work history, time the app/site is used, post history, etc.) A good video about it.
Data analytics is looking for patterns in this data and then doing something with the patterns. For example if I notice that the majority of dog owners ignore Purina ads, but love/watch Chewy ads, I might ask Chewy to pay a higher fee to advertise on my site. I might also notice that the majority of people who have cat pictures on their social media also have a lot of listens to Mr. Brightside on Spotify so I buy ad space on Spotify’s Mr. Brightside playlists for my cat toy website. A set of videos about data analysis.
Latest Answers