I’m sure today it’s purely for cultural reasons but back in the past, before we had things that posed a huge threat like nuclear deterrents and warplanes, they would’ve been used for all manners of things including but not limited to:
Intimidation: drums are naturally loud and ominous. If you heard about some army that used a particular beat and rhythm then hearing that beat and rhythm would be intimidating. Somewhat similar to a war cry.
Morale: having a beat to march to reinforces the uniform nature of the military. It would improve organisation because of having a timing for your march and also would give the soldiers something to soothe and encourage them.
Communication: a specific beat and rhythm could also confirm who an unidentified unit fought for, and whilst most examples I’ve given have been war drums, you can’t overlook the symbolic cavalry bugle. That’s still iconic today and they haven’t been used in ages.
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