You have to appreciate that smoking itself can be an enjoyable experience. Yes, everyone knows smoking is bad, but people like to do it anyway, even habitual smokers who KNOW they’re habitual smokers. And I say this from the position of it isn’t the addiction talking. Smokers like the taste, they like the smell, they like the ritual, they like the little break, they like the social atmosphere of standing around for 5 minutes and making small talk with the other smokers, they like the brand loyalty – like what you smoke is part of your identity, it says something about you and puts you in a particular camp within the smoking community.
In all this, the high, the fix, has nothing to do with it.
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