Why can you sign up for an email list instantly but to unsubscribe it can take up to 10 days? Is there an actual technical reason or is it a sales tactic to try to make you reconsider?
Emails are often queued up in advance… efficiencies of workload, vacation, work travel, etc. and lists get pulled from main lead database into lists for the specific email campaign. You may be removed from the main database immediately, but are already in pulled lists for upcoming campaigns.
In most cases, email campaigns aren’t usually done by the company in question but by a 3rd party. The lists provided by the company may have been generated 10+ days in advance. I agree – there’s no reason why the list can’t be checked for ‘retentions’ with relation to recent unsubscriptions prior to the email run being performed, but in most cases they (large companies at least) still do it in the same way physical direct mail was done, using the same platforms.
The 10 day thing is a maximum by law. Some companies are smaller and don’t have things automated, you have to wait for a guy to manually do it. They’re obviously not in any way motivated to do it quickly. The law was enacted to create a motivation and prevent these guys from dillydallying
Just a sales tactic. I mean it’s possible for a computer to be set up to sync a list of new subscriptions immediately, but only sync a list of cancellations once a week. There’s just no reason it *needs* to be set up that way, they chose to set it up that way, as an excuse to send you more sales emails.