Why can you sign up for an email list instantly but to unsubscribe it can take up to 10 days? Is there an actual technical reason or is it a sales tactic to try to make you reconsider?
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In most cases, email campaigns aren’t usually done by the company in question but by a 3rd party. The lists provided by the company may have been generated 10+ days in advance. I agree – there’s no reason why the list can’t be checked for ‘retentions’ with relation to recent unsubscriptions prior to the email run being performed, but in most cases they (large companies at least) still do it in the same way physical direct mail was done, using the same platforms.
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