Why can you sign up for an email list instantly but to unsubscribe it can take up to 10 days? Is there an actual technical reason or is it a sales tactic to try to make you reconsider?

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Why can you sign up for an email list instantly but to unsubscribe it can take up to 10 days? Is there an actual technical reason or is it a sales tactic to try to make you reconsider?

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Anonymous 0 Comments

In limited cases, it could be sort-of technical due to badly designed marketing campaigns. Sometimes a sales/marketing department will out-source the campaign. So someone in marketing may have said last week to a mass mail company: “here’s a list of our people – filter it out to red-heads who likely drive stick and send out the campaign the day before Mother’s day.” So you appear on the company’s master list AND on any number of lists sent off to out-sourcers.
So the 2 weeks is the legal max in the US as others have said but it also buys time for those other campaigns to finish. And, yes, if the company had ethics they’d give them a fresh list to the out-sourcer (minus you) JUST BEFORE the campaign.

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