Why can you sign up for an email list instantly but to unsubscribe it can take up to 10 days? Is there an actual technical reason or is it a sales tactic to try to make you reconsider?

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Why can you sign up for an email list instantly but to unsubscribe it can take up to 10 days? Is there an actual technical reason or is it a sales tactic to try to make you reconsider?

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Anonymous 0 Comments

It’s complicated because there’s a lot of different ways these could be handled. I’ve worked on a few different projects that ran e-mail campaigns and none of them used the same tools or processes for unsubscribing so it’s not going to be the same reason or the same timeframe from company to company. The simple answer is that it’s a reasonable buffer time for them to react and remove your email from whatever systems they are using.

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