Why can you sign up for an email list instantly but to unsubscribe it can take up to 10 days? Is there an actual technical reason or is it a sales tactic to try to make you reconsider?
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Chief Marketing Officer here.
1. It’s not a sales tactic. Marketers are highly data driven and the data supports that absolutely no one is going to buy your product within a 10 day window after they unsubscribe.
2. Yes, most marketing automation platforms perform the unsubscribe instantly. Some people in this thread mentioned that the emails are often already queued by workflows and can’t be stopped. This was true 10 years ago but is no longer true for most automation platforms as most platforms have EU customers and must comply with EU laws.
3. Sometimes subscription management can be handled with multiple systems in play. Yes they have APIs but often marketing ops engineers are at the mercy of api daily limits, batch thresholds and more. Between the chance for an unexpected delay or some screw up between systems, lawyers often recommend the notice that the effect is not immediate due to cover-thy-ass.
4. But MOSTLY this is simply an established norm. It used to be true, it was true for a long time, it’s part of default language on many marketing automation tools and usually it’s some dumbass config somewhere that someone never bothers to change.
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