Why did a lot of businesses use Cooperplate Gothic as the font of their logos in earlier 20th century?
In: 5
Fonts, like many other things, go through trends. At one point, Copperplate Gothic was the trend and showed up all over the place. It was legible at small sizes, and echoed the look of engraving which was very popular itself. and These days, a trendy business font is Helvetica — see https://brandwick.com/helvetica-brand-logos/ for examples.
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