So first the chemists do their thing.
Then marketing comes back from a few hours at the bar and does their thing.
One example: [Premarin](https://www.avma.org/javma-news/2002-04-15/veterinary-equine-community-dispel-accusations-against-pregnant-mare-urine).
Made from PREregnant MARe urINE.
Talk about phoning it in.
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