Companies such as Richard Mille, Rolex, Rolls Royce and many more don’t show the price of their products on their websites. I understand that luxury is something that most people can’t afford, and for those who can afford it, usually the price tag does not matter. I just find it interesting that some brands like Louis Vuitton, Gucci, and Polo Ralph Lauren show their prices on their websites, while other luxury brands don’t. Is there a psychology behind this or are there brands just trying to lure in customers who are actually capable purchasing their products?
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I know there is a brand of guitars (Paul Reed Smith) who do or did this. They wouldn’t advertise their prices as they wanted anyone who was interested to go to a guitar shop and try it out in person before being turned off by their high prices.
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