– Why does marketing work if people hate ads?

Question

– Why does marketing work if people hate ads?

In: Economics

Answer 1

Because marketing is about building familiarity and letting you know what products are out there.

Edit: Accidentally hit submit too soon. But if given a choice between 2 products, one from a brand you know of, and one from a brand you’ve never heard of, you’re far more likely to pick the one you know about. A lot of marketing is about building that association so that, even if not immediately in the market for that product, should you be in the future, you’ll think of that brand.