– Why does marketing work if people hate ads?
In: Economics
Because we are inherently biased.
If you look at a lot of Ads, the first thing they flash you is their logo, then their product.
Why? because the next time you are in the store looking at said product, even though you hate the ad’s guts, you are MUCH more familiar with the ad’s brand than the rest of the competitors.
Then there’s the fallacies, seeing an advertisement on a product whether on TV or website makes a lot of people think the product is more “official” or legit than products that aren’t displayed in an ad, sometimes the effect will cause the consumer to ignore actual effectiveness or pricing.
And here’s the thing with Ads, regardless of how much you hate the ad, simply because of the amount of exposure, if you show the ad to 1 million people, even at a success rate of 0.5%, that’s 5,000 units sold. This is why companies pay big money to YouTubers with 1 million + subscribers.
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