Why is every new movie considered to be the #1 movie in america?
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People are assuming that it’s marketing nonsense, but in this (rare) case, the marketers could very well be communicating with complete honesty.
The reason is that the studios avoid each other’s flagship releases, so it’s rare that there’s any real drama over which movie will be #1 on a given weekend. So up to 52 different movies per year can safely prepare their marketing materials under the assumption that “we’re number 1!!!!!”
Meanwhile, a studio will simply emphasize other selling points if they are aiming a movie at a niche market, or dumping a known turd on an unsuspecting public.
The studios intentionally schedule releases so that no movie has direct competition for a week or two. It is the same way every car has a ‘best in class ‘ JD Power award. They make new class for every model.
Studios used to time their movies as to not compete against similar movies.
Before social media, studios would pump and dump a terrible but expensive movie. They would spend wildly to convince people it’s good and accept that the drop off between weekends would be huge.
Additionally studios would claim their movie is the #1 comedy in America. Or some other hair splitting claim.
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