I myself find it really hard to not read them and pay attention to the screen even when I’m watching something in my native language and have no issue hearing the dialog.
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Someone else described this as effected by endogenous attention but I’d also like to say for most adults today reading is basically autonomic. It’s something that took a lot of effort when you were young but try to not read any word put in front of your face. Short of averting or closing your eyes I bet you can’t. Same reason you can’t look at a cup without understanding it’s a cup is the same reason you can’t see the word cup without realizing what it says.
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