Someone else described this as effected by endogenous attention but I’d also like to say for most adults today reading is basically autonomic. It’s something that took a lot of effort when you were young but try to not read any word put in front of your face. Short of averting or closing your eyes I bet you can’t. Same reason you can’t look at a cup without understanding it’s a cup is the same reason you can’t see the word cup without realizing what it says.
Because eventually some parts of the dialog will be inaudible, so if you don’t read everything you will end up going back for what you missed from time to time.
And because sometimes knowing what is being said will let you interpret ambiguous sounds better. Like Yanny vs. Laurel https://www.npr.org/sections/thetwo-way/2018/05/16/611701171/yanny-or-laurel-why-people-hear-different-things-in-that-viral-clip
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