Why is video so prevalent in social media nowadays? Often information has to be condensed to fit the time allowed and it makes it more difficult to follow rather than text
In: 3363
Chiming in here with speculation that it’s a combination of a few things. First, people are getting shorter and shorter attention spans from using smartphones, which I think is how a majority of people consume information. Why take the time to read text on a small screen that requires your full attention when you can start a video with the same information and do “xyz” if you get bored during it?
Second, I have no source on this, but logically, most people are creating these videos/documents in order to get popular on social media, get money, or both. Advertisers pump more money into video ads and it’s easier to add an “organic, realistic, from the heart” ad to a video than it is over text, meaning video content could be more valuable to produce (or maybe it’s just more valuable to produce because everyone watches videos over text now like OP pointed out).
Lastly, I want to blame the more recent explosion of video consumption on tik tok. I think it has become popular enough to define how an entire generation consumes and interacts with media, which feeds into point 2 on which content is valuable.
Again, I’m not an expert here, just speculation. I’m personally a huge text person, I find it much more difficult/irritating/time consuming/etc to get info from a video and do not get why people would prefer that in a vacuum.
Latest Answers