How do the restaraunts that only exist in delivery apps like Grubhub and Doordash work?


I’m talking like Mr. Beast Burger, Neighborhood Wings, and It’s Just Wings; I don’t get how they can operate out of the kitchen of existing restaraunts without impeding or hindering the performance and flow of those kitchens.

In: 1

Answer from a system engineer:

Say the kitchen has a capacity of 100 dishes per minute (dpm).

During off peak hours, dine-in averages at 50 dpm. You have extra 50 dpm of performance going to waste (paying chefs to just idle half of the time), so it will be better to use this leftover performance elsewhere, like cooking for delivery orders.

During peak hours, dine-in takes the whole 100 dpm. Then you simply set your delivery apps as out of stock. No harm done, but you get to use 100% capacity at all times


Menu overlap for one, they use the same ingredients/simmilar ingredients, be it the buns/sauces etc

They also don’t operate completely independently it’s the same cooks, same/similar packaging often times.

The restaurants they operate out of often have more potential throughout than they have in regular business, maybe you staff 1 extra person, but if that translates to an extra 1000 dollars a night it’s well worth it.

The restaurants that only exist in delivery apps like Grubhub and Doordash are called “virtual restaurants.” They are either ghost kitchens (i.e. they don’t have a physical space for customers to eat in) or they may have a physical space but they only do business through delivery apps.

It’s just a seperate entity on the app. The order, food, cooks, are all the same. It doesn’t actually exist. Restaurants use these as another source to get customers.