I work in Social Media, but have always been confused on how our ads adjust for different screen sizes.
For example, we are told that a 9:16 aspect ratio is the best for full screen ads (think IG stories). However, since phones have different screen sizes, would these 9:16 ads be able to adjust to full screen for all devices? Or would certain devices not see these ads as full screen and there would be some dead space?
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Almost all screens are 16:9, 21:9 or 16:10 ratio. If you record a video it is pretty much alway 16:9 ratio.
When there is a mismatch in aspect ratio the screen will be as big as possible for the worst match and for the void you just get black bars filling it.
Sometimes wide screen is forced by having black bars on the top and bottom. Which forces a wide-screen device to have black bars all around the video….
Most phones nowadays have a wide-screen display.
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