Having a simple, familiar beat that repeats over and over again. The more you hear something, the more it gets stuck in your head; that way a chorus with a simple beat that can repeat multiple times in a short span is more likely to be glued in your ears than a long and complex passage. Its also good to note that catchyness doesnt equal quality. Bad songs can get stuck in your head too. Thats why popular songs strive for a catchy riff that’s as pleasant to the ears as possible (see anything by katy perry for example), that way it can be simple and repetitive but still good.
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