Why can you sign up for an email list instantly but to unsubscribe it can take up to 10 days? Is there an actual technical reason or is it a sales tactic to try to make you reconsider?
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It’s a legal disclaimer just incase the system doesn’t actually remove you properly for some reason. Hypothetically let’s say you unsubscribe, and 5 minutes later there’s a database outage and they need to use the backup from 10 minutes ago. You’ll still receive emails until the outage audit unsubscribes you again. Personally I’ve never had an issue being immediately unsubscribed.
The sales tactics to make you reconsider are the unsubscribe survey, and the unsubscribe notification email.
It’s a legal disclaimer just incase the system doesn’t actually remove you properly for some reason. Hypothetically let’s say you unsubscribe, and 5 minutes later there’s a database outage and they need to use the backup from 10 minutes ago. You’ll still receive emails until the outage audit unsubscribes you again. Personally I’ve never had an issue being immediately unsubscribed.
The sales tactics to make you reconsider are the unsubscribe survey, and the unsubscribe notification email.
Chief Marketing Officer here.
1. It’s not a sales tactic. Marketers are highly data driven and the data supports that absolutely no one is going to buy your product within a 10 day window after they unsubscribe.
2. Yes, most marketing automation platforms perform the unsubscribe instantly. Some people in this thread mentioned that the emails are often already queued by workflows and can’t be stopped. This was true 10 years ago but is no longer true for most automation platforms as most platforms have EU customers and must comply with EU laws.
3. Sometimes subscription management can be handled with multiple systems in play. Yes they have APIs but often marketing ops engineers are at the mercy of api daily limits, batch thresholds and more. Between the chance for an unexpected delay or some screw up between systems, lawyers often recommend the notice that the effect is not immediate due to cover-thy-ass.
4. But MOSTLY this is simply an established norm. It used to be true, it was true for a long time, it’s part of default language on many marketing automation tools and usually it’s some dumbass config somewhere that someone never bothers to change.
Chief Marketing Officer here.
1. It’s not a sales tactic. Marketers are highly data driven and the data supports that absolutely no one is going to buy your product within a 10 day window after they unsubscribe.
2. Yes, most marketing automation platforms perform the unsubscribe instantly. Some people in this thread mentioned that the emails are often already queued by workflows and can’t be stopped. This was true 10 years ago but is no longer true for most automation platforms as most platforms have EU customers and must comply with EU laws.
3. Sometimes subscription management can be handled with multiple systems in play. Yes they have APIs but often marketing ops engineers are at the mercy of api daily limits, batch thresholds and more. Between the chance for an unexpected delay or some screw up between systems, lawyers often recommend the notice that the effect is not immediate due to cover-thy-ass.
4. But MOSTLY this is simply an established norm. It used to be true, it was true for a long time, it’s part of default language on many marketing automation tools and usually it’s some dumbass config somewhere that someone never bothers to change.
In the USA, the relevant law (CAN-SPAM) requires companies to honor the unsubscribe request within 10 business days. So it is just companies stating that they will comply with that law and giving themselves up to the maximum time allowed to comply with the law. Covers them in case of system or human fuckups.
In the USA, the relevant law (CAN-SPAM) requires companies to honor the unsubscribe request within 10 business days. So it is just companies stating that they will comply with that law and giving themselves up to the maximum time allowed to comply with the law. Covers them in case of system or human fuckups.
There’s no technical restriction. Handling many requests is the main job of a database/server.
But since I’m from EU, I don’t know if other countries have a law, that urges to hold a newletter for 10 days?
But I guess this is just a bs strategy from the company itself.
Having managed email servers before, the answer is going to be it kinda depends.
It’s mainly boiler plate kinda text that has become ubiquitous, just like automatic messages on phone systems talking about their higher than usual call volume. It may have had its origins back when removal from the send list required worker to manually remove you.
Most of the time as soon as you hit unsubscribe you will stop getting emails.
Some reasons you may continue to get email: Emails have already generated and are sitting in queue, the company wants to keep sending you emails for multiple days after you say you don’t want them, you only unsubscribed from a subset of the emails, they are spam emails and when you ‘unsubscribe’ they send you more emails since you have confirmed your email is active.
Couple of things to remember with technology is that it takes effort to maintain and keep current which a lot of companies don’t do very well ( or at all), and even if there is a technical capability to do something it might be something which the company has not set up or paid to have set up or managed, and much of what you read on websites or emails is not coming from the service owner (in this case email server owner) but rather something written by the website owner (owner meaning responsible person or vendor within or hired by a company).
And as noted above there are just a lot of little things in the world which exist not because of any particular cause but rather out of inirtia.
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