Why can you sign up for an email list instantly but to unsubscribe it can take up to 10 days? Is there an actual technical reason or is it a sales tactic to try to make you reconsider?
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It depends.
No it shouldn’t take 10 days but that’s the legal requirement so companies often list it that way. and I’m sure there are some that do intentionally email during that period, but it’s not a smart move because an annoyed receiver is just going to hit the spam button the next one they get and give you a reputation hit.
Depending on how a company architects their contact management and email marketing system, it can take up to two days for it to work through if there are multiple systems in play (often email is “staged” the day before, so if you unsubscribe today you might still get tomorrow’s email)
Most newer companies will have it processed immediately inside the marketing tech solution (email service provider) when you click unsub so you won’t get any after that.
It depends.
No it shouldn’t take 10 days but that’s the legal requirement so companies often list it that way. and I’m sure there are some that do intentionally email during that period, but it’s not a smart move because an annoyed receiver is just going to hit the spam button the next one they get and give you a reputation hit.
Depending on how a company architects their contact management and email marketing system, it can take up to two days for it to work through if there are multiple systems in play (often email is “staged” the day before, so if you unsubscribe today you might still get tomorrow’s email)
Most newer companies will have it processed immediately inside the marketing tech solution (email service provider) when you click unsub so you won’t get any after that.
In limited cases, it could be sort-of technical due to badly designed marketing campaigns. Sometimes a sales/marketing department will out-source the campaign. So someone in marketing may have said last week to a mass mail company: “here’s a list of our people – filter it out to red-heads who likely drive stick and send out the campaign the day before Mother’s day.” So you appear on the company’s master list AND on any number of lists sent off to out-sourcers.
So the 2 weeks is the legal max in the US as others have said but it also buys time for those other campaigns to finish. And, yes, if the company had ethics they’d give them a fresh list to the out-sourcer (minus you) JUST BEFORE the campaign.
In limited cases, it could be sort-of technical due to badly designed marketing campaigns. Sometimes a sales/marketing department will out-source the campaign. So someone in marketing may have said last week to a mass mail company: “here’s a list of our people – filter it out to red-heads who likely drive stick and send out the campaign the day before Mother’s day.” So you appear on the company’s master list AND on any number of lists sent off to out-sourcers.
So the 2 weeks is the legal max in the US as others have said but it also buys time for those other campaigns to finish. And, yes, if the company had ethics they’d give them a fresh list to the out-sourcer (minus you) JUST BEFORE the campaign.
There is no reason technically virtual things cannot be done instantly.
Legacy systems and anti patterns are the only reason we need to wait for anything. Banks could be instant, but they prioritize profit over infrastructure. Same with many industries.
If you are ever blocked from doing something instantly, know that we absolutely could if we prioritized it. But we don’t and the reason is always “it makes someone more money for it to be like that”.
No one can force you to stay subscribed, but reading about USA things makes me laugh
In EU I can cancel any mail subscription, they usually hide it in small text but still it’s instant.
There is no reason technically virtual things cannot be done instantly.
Legacy systems and anti patterns are the only reason we need to wait for anything. Banks could be instant, but they prioritize profit over infrastructure. Same with many industries.
If you are ever blocked from doing something instantly, know that we absolutely could if we prioritized it. But we don’t and the reason is always “it makes someone more money for it to be like that”.
No one can force you to stay subscribed, but reading about USA things makes me laugh
In EU I can cancel any mail subscription, they usually hide it in small text but still it’s instant.
Has anyone kept track, continued to receive emails and tried to get a company penalized?
Has anyone kept track, continued to receive emails and tried to get a company penalized?
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